Our Mission is to provide the most innovative products that hockey has to offer. We believe that the best online products should not necessarily be the most expensive ones. So have a look around our store, you'll be glad you did!

We do not claim to be the center of the hockey universe. But, as a relatively new and small company, we will go through great lengths to acquire your business. APIHockey. was originally thought of and created by hockey players and parents who were tired of paying ridiculously high prices for higher end hockey equipment due to mark-ups that sometimes climb to 3 to 4 times the products' actual value. Therefore, we analogically studied the market and came to the conclusion that we can offer you not only better service but the same higher end products that other big named retailers showcase but at a much lower cost to you. We do this by actually having most of our manufacturers we retail for ship from their warehouse directly to your door. This eliminates much of the costs involved as we do not have to rely on the middle man
"Dear API Hockey. API Hockey Online Store...If you don't shop here, you're paying too much!

Just thought you'd like to know the 777 Flite wood sticks arrived this week in perfect condition. I've been shooting on empty coolant cans and stickhandling in the bays at our motorpool between jobs. Not as sharp as I used to be, but I'm still enjoying it immensely.

Thanks.
Brian Clark"
Illinois, USA